morphs
to gradually change, or change someone or something, from one thing to another
When someone brings up politics at a party, a casual conversation can quickly morph into an ugly argument.
niche
an opportunity to sell a particular product to a particular group of people
They spotted a niche in the market, with no serious competition.
compelling
that makes you pay attention to it because it is so interesting and exciting
Her latest book makes compelling reading.
tout
to advertise, talk about, or praise something,especially as a way of encouraging people to like, accept, or buy something
A local car dealership was touting its services/wares on the radio.
iterative
(of a process) that
involves repeating a process or set of instructions again and again,
each time applying it to the result of the previous stage
We used an iterative process of refinement and modification.
